In 2016, Balenciaga named Demna Gvasalia as the new creative director. Demna Gvasalia is familiar with deconstruction and has unprecedented breakthroughs and innovations in designs. Deconstruction is divided into destruction and reorganization of the established structure. Destructive clothing features exaggerated structure, asymmetric shoulder lines, and wavy lines. Exaggeration may even reverse the normal structure, or appear fragmented. These elements are widely used in the New Balenciaga, and it has become one of the most popular elements in the fashion industry in recent years.