L’Original London was founded by Olesia Jezova Guefif in London. With a background in luxury goods, Olesia has over 20 years of experience in fashion and luxury jewelry, working for brands like Dior and Cartier. L’Original is about injecting every car journey with a playful multi-sensory component. When Olesia couldn’t find anything that combined her key requirements – a bold, innovative diffuser design, filled with refined, refillable fragrance - she decided to develop it herself. L’Original redefines the sensory experience for car owners: Combining a minimalist design and using top-quality ingredients developed in perfumeries in the UK and France in the fragrances, it can satisfy people's ultimate experience of the three senses of smell, vision and touch in a small space.


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