Founded in Copenhagen in 2010, &Tradition is based on Danish craftsmanship and design traditions combined with originality to tell stories. Whether the starting point for a design is something new or a revival of a classic, the brand is passionate about the entire process of designing tomorrow's classics. The core value of the brand is to allow employees, designers and partners to participate in the brand journey together, with the earth and human beings as the core, and to do everything well from beginning to end.
